STORY

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About Wilier Triestina

Wilier Triestina is a partnership between Wilier Triestina of Rossano Veneto (near Bassano del Grappa), Italy, and their US importer, Velo Imports, which began distributing the brand in 1999. Like a true Italian business, “Wilier USA” is owned and run by father and son, Angelo and Gianmarco Cilli, themselves Italians. Over the past nine years, Angelo and Gianmarco have sought out and established relationships with elite bicycle retail stores across North America, which have become authorized Wilier dealers. Most years, the Cillis and staff accompany many of their dealers on a trip to Italy for a tour of the Wilier Triestina offices and factory in Rossano, as well as some of the best riding in the world, including many nearby climbs often featured in the Giro d’Italia. Wilier Triestina is the proud sponsor of the Lampre Pro Tour team of Damiano Cunego and Alessandro Ballan.

 

History & Heritage

Every owner of a Wilier Triestina bike can be proud that their steed has a bloodline dating back over one hundred years, and a racing heritage that is unrivaled in the history of competitive cycling. And in case you didn’t know, the Mortirolo is also named after a historic climb, but this one looms in the Italian Alps. Some of the best professional riders consider the Mortirolo one of cycling’s all-time toughest climbs. Now that’s a great association for you and your bike to have with the world of cycling.